Friday, December 12, 2008 Launches Virtual Shopping Mall That Helps Churches and Christian Charities Raise Contributions

RJ Note: Now this story has the potential to give Fayette County and all believers new meaning as we "shop til we drop." Or at least until our fingers get all tuckered out!

/PRNewswire/ -- announced today that it has released the latest on-line "virtual mall" for people who want to support their Church or favorite Christian Charity. During these tough economic times, this site is the answer to a challenge that Churches and Christian Charities continue to experience as direct donations significantly decrease, while individuals see their savings and investment portfolios severely affected by the troubled financial markets. provides a solution for Christian shoppers to give contributions in addition to their normal tithing.

Working with leading on-line retailers like Wal-Mart,, Family Christian Stores,, Office Depot,, and iTunes, has created an environment of giving through shopper's everyday on-line purchases. gives back a percentage of every qualified purchase directly to the shopper's chosen Church or Christian Charity. Shoppers do not have to make a direct donation and pricing is the same or better than if they went directly to the retailers. This provides the shoppers a one-stop shop opportunity that can save consumers time and money in a very charitable way.

Shoppers can allocate their donations to one of the Christian Charitable Partners, or they can submit their own Church or Christian Charity to be added. The site's most popular feature is the capability to submit a Church or Christian Charity for approval. The submittal can be made by the Church, the Christian Charity, or the shopper. Once approved, shoppers can then select that Charitable organization as their charity of choice. Up to 20% of every qualified purchase they make will be donated directly to their chosen charity. This provides an additional revenue stream that supplements their organization's tithes, offerings, donations, and fundraising programs.

Since shoppers are using the web more than ever to do their everyday shopping and to look for gift ideas, has partnered with hundreds of leading on-line retailers offering over 10 million products to choose from. In an anticipation of strong support by the Christian Community, has increased the site's capacity and has prepared a migration path that will support future growth. With an estimated 50 million on-line Christian Shoppers and $240 billion spent through on-line shopping annually, hopes to reach $8 million annually in donations to Churches and Christian Charities within the next 3-5 years.

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