Friday, February 6, 2009

Superbowl-ads.com Names the "Top 10 Super Bowl 2009 Commercials" and Makes Them Available for TV Viewing

(BUSINESS WIRE)--Superbowl-ads.com, a leading Web portal for watching and reviewing Super Bowl TV commercials, today announced this year's top 10 Super Bowl ads, based on post-game audience polling.

Because Superbowl-ads.com uses the GridCast TV service, viewers can watch all of the newest Super Bowl videos from the site on their TVs, including ads from this year’s Super Bowl as well as the top ads from Super Bowl 2008. GridCast TV can be viewed by anyone with an Xbox 360, PlayStation 3, Internet-enabled TV, or other UPnP (universal plug and play) device, without a set-top box or any additional hardware.

Doritos took first place with a user-generated spot that also won the "USA Today Ad Meter," which earned the ad’s creators a million-dollar bonus. Over 10,000 poll visitors chose from a list of 49 commercials, with the following results:

1. Doritos: "Free Doritos"
2. Budweiser: "Stick"
3. hulu.com: "Secret"
4. Monster.com: "Double Take"
5. Bridgestone: "Taters"
6. CareerBuilder: "Tips"
7. E-Trade: "Wings"
8. Coca-Cola: "Heist"
9. Diet Pepsi Max: "I'm Good"
10. Pedigree: "Crazy Pets"

“I was surprised how the voting came out this year,” said Ken Phipps, owner of Superbowl-ads.com. “Some of the ones that I picked for the top honors like Denny's ‘Serious’ and Pepsi's ‘Refresh Anthem’ didn't make it in the top 10. Many of the advertisers got an early start on the build-up this year too, and we had links posted to more than 20 ad previews in the week prior to the game.”

This is the first year that Superbowl-ads.com has had a partnership with GridNetworks, using their GridCast TV service. “We’re pleased that most people can see the ads on their TVs now, without any extra equipment,” said Phipps. “That lets viewers watch the ads on a big screen, in HD—from the comfort of their couch.” With combined support for the Xbox 360 and PlayStation 3, the GridCast TV service can reach over 40 million homes worldwide. Superbowl-ads.com joins other GridNetworks customers, including A3 Network, Salient Media, and Revision3, who have already begun using GridCast TV to stream high-definition Internet video to their viewers’ TVs.

"We are also launching a fun new poll to determine which year had the best commercials,” said Phipps. “So go to http://www.superbowl-ads.com to check them out and vote."

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