Batter Blaster(TM) Gears Up to Blast World Pancake Record

/PRNewswire/ -- On May 9, 2009, Batter Blaster(TM), the revolutionary new breakfast product, will attempt to break the Guinness World Record for "Most Pancakes Cooked in 8 Hours." The record-breaking endeavor will start at 9 a.m. on the Great Lawn at Centennial Olympic Park in Atlanta.

The current world record was set in February 2008 by the Kiwanis Club of Fargo, N.D. Over the course of eight hours, they served 34,818 pancakes to just over 10,000 guests. This past weekend, the Lions Club of Lubbock, TX attempted to break that record and served 66,549 pancakes to approximately 17,000 people. This record attempt has not yet been certified by Guinness.

"We found a way to put pancakes in a can - breaking the world record should be easy," says Sean O'Connor, founder and CEO of Batter Blaster. "We specifically chose Atlanta because the residents have embraced our product and we know they'll come out and support our attempt. This event is designed to be a team effort, between Batter Blaster and the people of Atlanta. And in these tough economic times, offering free breakfast to the entire city is our small way of giving back."

Batter Blaster is searching for courageous volunteers to enter the annals of history. Positions to be filled include pancake makers, bus persons and various other duties. Of course, the record cannot be broken without hungry attendees, so insatiable appetites are mandatory. Every attendee will also be entered to win fabulous prizes, coupons and product.

Since launching in 2007, Batter Blaster has been sweeping the nation with its innovative approach to pancakes and waffles. Each 18-oz. can of Batter Blaster makes approximately 28 4-inch light and fluffy pancakes or eight crisp and airy waffles in minutes. It uses the highest-quality USDA Certified Organic ingredients, including Certified Humane cage-free organic eggs. The propellant in the pressurized can contains no ozone-depleting CFCs, and the cans are made of recyclable steel.

So, grab the kids, tell your friends and come on down to Centennial Olympic Park on May 9. Enjoy the complimentary pancakes, and get ready to blast into the record books on what is sure to be an unforgettable Saturday!

For more information or details on how you can get involved, contact Lindsay Fredricks at 917-599-6308 or lfredricks@saltcomm.com.

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