“BE THE VLASIC® STORK!”

Note: Just thought this was fun! Pickle lovers of the world, get busy... especially if you've ever wanted to be a stork. I wonder if you get to deliver a few babies as part of the duties?

How Loud Can You Crunch??
Tell the Vlasic® Stork
Why You Should Have His Job!
Contest Deadline June 30, 2008

Mountain Lakes, NJ (March 2008) – For more than 30 years, one of America’s favorite icons, the Vlasic® Stork, has told people everywhere that "Vlasic is the Crunchiest Pickle!" This year, the Vlasic Stork will travel the country visiting contestants and audiences at Vlasic “Crunch-Offs” and other special events, encouraging fun-loving pickle-eaters to crunch out loud and win big! That’s why the Vlasic brand is on the look-out for Vlasic pickle consumers who love the Vlasic Stork…to be the Vlasic Stork!

So, if you’re a fan of crunchy pickles and events where food, families and fun unite, you could be the perfect person to “Be The Vlasic Stork!” It’s easy to enter the "Be The Vlasic Stork" contest. Tell us in 50 words or less why you love the crunch and flavor of Vlasic Pickles and how you would bring the famous Stork character to life with your personality and passion for pickles! To enter log onto www.vlasic.com and click on the contest link for details. You can also mail your entry and photo to Be The Vlasic Stork c/o BHGPR, 546 Valley Road Upper Montclair, NJ, 07043, postmarked no later than June 30, 2008. All online entries must be received no later than June 30, 2008. No purchase is required. See attached rules or log onto www.vlasic.com and click on contest links for details and an online entry form.

The “Be The Vlasic Stork” grand prize winner will receive a $2,500 US Savings Bond, as well as paid appearance(s) to “Be The Stork” at one or more fun-filled events throughout the year! (ARV $1,000). Ten runners-up will receive American Express gift certificates worth $50.00 each. Contest begins March 1, 2008 and ends June 30, 2008

Try this Vlasic Pickles party platter at home to get inspired and maximize your crunch potential:

· Pick your platter, preferably in a pickle shape or tray with separate compartments to keep flavors separate

· For variety of crunch, texture and color, fill the tray with Vlasic® whole pickles, pickle spears, pickle chips and peppers for munching

· Snack straight from the bowl! Get creative – you can use your hands, toothpicks, or even your teeth to crunch and munch (without fat or calories!)

· For more crunch and flavor, add stackers and relish to crackers, hotdogs, burgers or sandwiches

About Vlasic® Pickles

Vlasic® is available in nine key segments including Kosher Dill Spears, Bread and Butter Chips, Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and Peppers. Look for the familiar Stork character on the bottle in supermarkets near you. Always crunchy and juicy, Vlasic® offers all the great flavor and are low in calories and fat. For more information about Vlasic® pickles, please visit www.vlasic.com

About Pinnacle Foods Group Inc.

Pinnacle Foods Group, LLC., a leading seller and manufacturer of nationally branded food products. Pinnacle is known for new product innovation and commitment to growth and has a strong line-up of products sold in grocery stores under leading brands including Vlasic®, Lender’s, Hungry-Man®, Swanson®, Aunt Jemima®, Celeste®, Mrs. Paul’s®, Van DeKamp®, Vlasic®, Duncan Hines®, Log Cabin®, Mrs. Butterworth’s® and Open Pit®.

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Official Rules for the “Be The Vlasic Stork” Contest

NO PURCHASE NECESSARY. Void in Puerto Rico and where prohibited by law. Purchasing a product will not improve your chances of winning.

1. Eligibility: This Contest is only open to legal U.S. residents 18 years of age or older at the time of entry. Employees, officers, directors, agents, representatives and their immediate families or members of Pinnacle Foods Group, LLC, Bender Hammerling Group; their parent companies, subsidiaries; advertising; design; publicity agencies; law firms and anyone connected with the production and distribution of this Contest are ineligible to participate. Previous winners from any other Pinnacle Foods Group, LLC contests held in 2007 are ineligible. This contest is limited to one entry per person, email and/or household.

2. Contest Period: The Contest Period (“Contest Period”) is from 12:01 AM Eastern Standard Time, EST on March 1, 2008 through 11:59 PM, EST on June 30, 2008.

3. How to Enter: Share in 50 words or less why you love the crunch of Vlasic Pickles and want to “Be the Vlasic Stork” and you could win big! Enter your 50-word entry along with a photo by logging onto www.vlasic.com and clicking on Contests, or mail your entry to "Be The Vlasic Stork ", c/o BHGPR, 546 Valley Road Upper Montclair, NJ, 07043, postmarked no later than June 30, 2008. Online entries must be received by June 30, 2008. Proof of e-mail does not constitute proof of delivery.

4. Winner Selection: Prize winners will be determined based on creativity and adherence to the contest theme, equally weighed, by an independent judging organization whose decisions are final in all matters relating to this promotion and will conduct winner’s selection and verification. Sponsor will attempt to notify all potential winners by phone and by mail on or around July 31, 2008. Potential prize winners will be required to sign and return an affidavit of eligibility and liability/publicity release within 14 days of notification or prize will be awarded to alternate winner.

5. Prizes: The “Be The Vlasic Stork ” grand prize winner will receive a $2,500 US Savings Bond and other appearances as the Stork as agreed by winner and Vlasic (ARV $3,500). Three runners-up will receive American Express gift certificates worth $50.00 each. General: No copies or mechanical reproductions will be accepted. Sponsor is not responsible for lost, late, illegible, incomplete, damaged, misdirected or postage due mail. All entries become the property of Sponsor and none will be returned. Neither Sponsor nor its agents are responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, incomplete, garbled or delayed computer transmissions, whether caused by Sponsor, entrants or by any of the equipment or programming associated with or utilized in this promotion or by any human or technical error which may occur in the processing of entries which may damage an entrant’s system or limit an entrant’s ability to participate in this promotion. Entry constitutes permission, where lawful, to use name and/or likeness and/or voice of winner in any manner by the Sponsor, or its agents, without further compensation. You agree to be bound by these Official Rules. Participants are responsible for all costs or charges involved in accessing the World Wide Web and warrant that the cost of accessing the Internet, if any, is part of a larger agreement with an Internet Service Provider or some other means, and that the cost of this access and/or the time spent, if any, to configure their website is not an incremental cost in order to participate in the contest. Sponsor is not responsible for those who cannot access the Internet or cannot click-through for any period of time regardless of technical, hardware, software, telephone, Internet, virus contamination, or network problems, for delay, failure or malfunction for any reason. Sponsor reserves the right to cancel or modify the Contest if in sponsor's sole determination it believes that the integrity of the Contest has been, or could be compromised or that the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes. Sponsor reserves the right to disqualify any entrant from the Contest if in Sponsor's sole judgment entrant has not complied with these Official Rules. An entrant’s entry will also be disqualified, at the sole discretion of Sponsor, if the entrant attempts (i) to enter the Contest through any means other than as described in these Official Rules; or (ii) provides information that is inaccurate or fraudulent; or (iii) attempts to disrupt the Contest or circumvent the terms and conditions of these Official Rules. Sponsor and its respective parent companies, subsidiaries, affiliates, directors, officers, professional advisors, employees and agencies will not be responsible for: (a) any late, lost, misrouted, illegible, garbled or distorted or damaged transmissions or entries; (b) telephone, electronic, hardware, software, network, Internet, or other computer- or communications-related malfunctions or failures; (c) any Contest disruptions, injuries, losses or damages caused by events beyond the control of Sponsor, or (d) any printing or typographical errors in any materials associated with the Contest. Only the number of prizes listed in the Official Rules will be awarded. If prize or prize notification is returned as undeliverable or Sponsor cannot contact winner for any reason, prize will be forfeited and an alternate winner selected. All entries become the property of Sponsor and will not be returned. By accepting prize, winner agrees that the Sponsor, its parent company, subsidiaries, affiliates or agencies shall have no liability whatsoever, for any injuries or damage incurred in whole or part from participation in this promotion. All federal, state and local taxes on prizes are the responsibility of the winner. Void where prohibited, restricted or limited. Subject to all Federal, State and Local laws and regulations. For a list of prize winners, send a self-addressed stamped envelope to "Be The Vlasic Stork", c/o BHGPR, 546 Valley Road, Upper Montclair, NJ, 07043. Residents of WA and VT may omit return postage. Requests must be received by December 31, 2008.

6. Sponsor: Pinnacle Foods Group, LLC.